A simple thank you goes a long way

Happy Holidays!

This is my last blog post of the year, and I want to continue the theme of DONOR RETENTION! In my video below, I focus on the ever-important process of thanking your donors.

To explain further, it is much easier to retain donors than to get new ones. And yet...nonprofits lose on average around half their donors every year. Plus, the rates of loss are much higher for new donors. Some studies show that 9 out of 10 new donors are lost to an organization. That's terrible!

Retaining these donors starts with thanking them. Are your thank you confirmation screens and emails engaging? Do they emotionally, personally, and authentically show that you appreciate someone's gift and that the gift will create meaningful change?

Make this the year where you up your thank you game. And start with video. Watch the video I made for you today. With the GV-One platform from Gather Voices it took me about 5 minutes in total to create and publish this video. You could be making videos like this for hundreds of your donors every year, even thousands. What impact would that have on donor retention? How much would that be worth? Make 2018 the year to find out.

Take Time Off

I hope that you are taking some time off at the end of the year to recharge and refresh. Beth Kanter has some great tips about how to do that.

And finally, I want to thank you for reading this, for engaging with me in this venue and for teaching me as much as I hope I’m teaching you. We're part of a community that isn't satisfied to row our boats merrily down the stream. We are going to rage at the injustice and fight to make this a world where we cure disease, pursue justice, and take care of one another. I'm so glad you're on this journey with me.

Have a wonderful New Year!

Author: Michael Hoffman
  • nonprofit fundraising
  • Fundraising
  • nonprofit
  • Nonprofits
  • donor retention
  • Donors
  • donor
  • Video
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