As funding sources expand and retract, and the demographics of givers shift, nonprofits need to consider newer ways to fundraise. For the socially savvy bunch, crowdfunding just may be the answer.
Thousands of volunteers, donors and supports are, or have the potential be to be, involved in your nonprofit’s mission. Everyone involved in your organization comes from a different financial, personal and social background, so each individual will interpret your mission differently.
Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that.
Author Katherine Nagasawa is an interactive media storyteller who recently joined See3 as a Video Post Production Intern.
Have you ever scrolled across a branded tweet or Facebook post and fondly thought, “This is something I’d say to my friend” before you liked or starred the post?
If you have, you experienced brand voice doing what it does best: getting people involved.